conceptual link between thinking outside the box and creativity was a myth. He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page. Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. That is, direct and explicit instructions to think outside the box did not help. Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly? No one, that is, before two different research teamsClarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisbergran another experiment using the same puzzle but a different research procedure. Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts. Guilford was one of the first academic researchers who dared to conduct a study of creativity.
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In other words, the trick was revealed in advance. The idea went viral (via 1970s-era media and word of mouth, of course). Most people assume that 60 percent to 90 percent of the group given the clue would solve the puzzle easily. It has made a huge difference in my life. The original price for the van would have been about 75k. It was an appealing and apparently convincing message. Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box. Whats more, in statistical terms, this 5 percent improvement over the subjects of Guilfords original study is insignificant. Google-Konto, suche, maps,, play, news, gmail.
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